Digital Marketing Manager – RMG (f/m/x)

Digital Marketing Manager – RMG (f/m/x)

Our client is a leading provider of Software for Casino games and Sports betting. With a strong international culture and a team of around 350 employees, the company offers a challenging technological environment that is always up to date.

Your Tasks:

Campaign Management:

• Promote the platform through an omnichannel strategy, involving both online and offline channels. Online channels represent about 80% of the budget.
• Online channels:
  • Creating, monitoring, and analyzing digital campaigns, including channels, such as Google, Bing, and Facebook as well as app marketing with the main goal of lead generation and customer acquisition.
  • Analyze performance and marketing KPIs, to define actions.
• Offline channels:
  • Coordinating the creation of a yearly TV spot in close collaboration with the involved stakeholders.
  • Media planning and buying.

Marketing Strategy:

• Work on the marketing- and brand strategy in close collaboration with internal stakeholders.
• Define the opportunities, the challenges, and the direction of the brand.
• Define the budget and the axis of investment.
• Contribute to the overall brand impact.

Team Collaboration:

• Cross-functionally collaborate with other departments and different levels of stakeholders.
• Work closely with the user acquisition team to develop new strategies and align on a team level.
• Collaborate with various teams such as Customer Relationship Management, Design & Content, Business Intelligence, etc.
• Active steering of external agencies (media creation, SEA, paid social).

Your Profile

• Completed higher education in marketing or communications.
• At least 2-3 years of experience in a similar position (acquisition/lead generation) in an agency- or B2C e-commerce environment.
• Hands-on experience in managing digital campaigns on an operative level.
• Numbers driven, analytical skills and understanding of online/mobile KPIs.
• Self-dependent and structured working style with a high sense of responsibility.
• Ability to work on multiple projects at the same time.
• Excellent communication and negotiation skills in English and German.
• Interest in sports, especially football is an advantage.

JobNr.:3028