Alfons Fanta*
Shared Values Over Superficial Employer Branding
What does it mean to be an “attractive employer”? And how can you bind your employees to your company in the long term while providing them with the necessary space for job satisfaction and personal growth?
A company should represent and be true to what it really is. It shouldn’t try to make itself more attractive by adopting fashionable trends such as foosball tables in the reception area. This kind of attractiveness can be superficial and may not attract the right kind of employees. Rather, a company should show its true identity and culture. It should stay true to itself and emphasize its uniqueness.
“Authenticity comes first.”
Another key factor is the purpose and meaning of the company’s work. Every company should understand why it does what it does. What is the purpose and meaning of its work? What does it do for the environment and for us? These questions are crucial in building a strong corporate culture. Employees should strongly align with the purpose and values of the company. They should identify with what the company does and feel that their work makes a difference.
Maintaining a Positive Work Culture
Maintaining a positive work culture and continuously motivating employees is a royal discipline. It begins with attracting employees through effective marketing. But what happens when employees find that the reality within the company does not match what was sold to them? This can lead to disappointment and demotivation.
To avoid this, it’s important for a company to have a strong culture that also withstands periods of remote working and working from home. New employees should have the opportunity to get to know the company culture and find their place in it. This can be achieved through regular team meetings, team-building activities, and open communication.
The Role of Home Office in Communication
Working from home is an important aspect of the modern working world. It offers many benefits but can also bring challenges, particularly with regard to communication and building relationships among employees.
It’s important for companies to find ways to ensure that employees can communicate and collaborate effectively while working from home. This can be achieved through regular virtual meetings, feedback sessions, and other communication tools. It’s also crucial for employees to feel that they are part of the team while working from home, and that their work is appreciated.
Top 3 Tips for Aspiring Entrepreneurs
- Define Your Values: Consider what values your company should embody. These values should be the foundation for everything you do.
- Create Value: Consider the value your company can create. What is the purpose of your work? How does it contribute to the common good?
- Build a Strong Team: Ensure that you have a team of people who share your values and are willing to work in the same direction.
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*This blog post is based on an interview with Alfons Fanta. It was crafted and refined by Emily Kubin and Gerald Dell’mour with support from ChatGPT and Microsoft Word’s audio transcribe feature.